Yatra.com | Twitter Viral Campaign

Yatra.com | Twitter Viral Campaign

Brief: We were requested to frame a viral campaign on social media channel - Twitter about a unique and special offer to LGBT couples by Yatra. Concept: To celebrate the historic verdict by Hon. Supreme Court on the omission of section 377 of Indian Penal Code, Yatra offered a unique deal to LGBT couples. Our job was to spread the word using Twitter as a medium. We came up with a unique twitter campaign with Hashtag - #NoRoomFor377 focusing on engaging the users about this offer and the topic. Resulting in, a successful session of more than 2000 tweets and 35 million impressions. The Hashtag went viral and became a trending topic on Twitter

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