Brief: Creating a campaign for the brand on Christmas/New Year, with a touch of kindness. Through the campaign we wanted to send across the message of helping the unprivileged this Christmas. Concept: We came up with the idea of showing it through a father-son relationship. We communicated it through a father buying a new year & christmas gift for his son. However, when he sees the unprivileged child on the streets in the cold, he decides to buy one for him too. Thus, communicating how you can buy happiness for someone who has nothing.
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